Company

Company

Sandra Rich GmbH emerged from the Haubrich commercial agency in 1985.
The basic idea: to offer a contemporary range of ceramics for the floristry industry – and to introduce a wealth of experience from 50 years of trade in ceramics, fine bone china and glass.

The range of products has evolved from simple plant pots in the beginning, to trendy jars, vases and floristic accessories.

Through our worldwide distribution, we offer more than 700 different products in glass and porcelain, from a 6,000m² warehouse space in Ransbach-Baumbach, to floristry wholesalers and the GPK sector.

Philosophy

Philosophy

Innovation and continuous development are the basis of success for SANDRA RICH. For us, they are as important as the air we breathe. The focus on continuous development ensures the future of our company.

We want to make our employees feel comfortable and create space for personal development. Therefore, we make sure that the energy and creativity of our employees is released. This is the engine for innovation and development, while we sustainably grow our business and achieve our economic goals. Innovation and growth are always in line with our own high-quality requirements and ecologically sustainable production processes.

Production

Production

The constant challenge of offering excellent services at competitive prices applies to us as well as our suppliers. Our customers expect to be offered high-quality products at competitive and attractive prices. But we can only sustain our position among increasing competition if we create competence in our range of products and show that we can be innovative.


We know that no company can meet these challenges alone. Therefore, the entire supply chain is of vital importance. Open, cooperative relationships with our suppliers are, therefore, a prerequisite for mutual success. It is of utmost importance to work together continuously with our suppliers, to decide how we should respond to global competition.

Key Data

Key Data

Company est.
1985
Type of company
GmbH
Management

Thomas Neumann
Dipl.Ing. Herbert Walterscheid-Müller

Employees26 (as of 09/14)
Operating area

 

Administration + Showroom approx. 1,996 m²
Warehouse 5,940 m² / Premises/open space approx. 700 m²

Productsapprox. 700 actively managed products
Product range
Glass, porcelain, ceramic
Customersapprox. 1,150 buying clients internationally
ExportSandra Rich currently serves clients in 54 countries

 

 

 

Range of products

Range of products

Sandra Rich is a specialised importer of high-quality glass and porcelain products for the floristry and decoration industries.

The Sandra Rich product range is suitable for professional use in floristry and decoration sectors, as well as in creative applications by end users. The most important product groups are machine-made and hand-blown glass and coloured glass, as well as the product groups of cast porcelain and ceramic.

Quality

Quality

When manufacturing our products, the aspects of "quality" and "sustainability" are particularly important. We have therefore made it our job not only to design and produce attractive products, but to also ensure they are user-friendly and environmentally-friendly. We therefore only work with suppliers who enjoy our trust, and who will work to our specifications and cooperate with recognised test institutes. At the same time, we continuously have our products tested by independent institutions (e.g. TÜV or LGA) and other laboratories.

Distribution

Distribution

Sandra Rich follows a clear sales strategy and the future-oriented business policy which results from this.

Sandra Rich products are mainly used in the business areas of floristry, furniture trade, tabletop and decorators. To distribute our goods, we work together with wholesale partners, retail chains, brand suppliers, garden specialists and processing plants. Products are packaged with a standardised visual appearance or in special packaging or under a private label.

Innovation

Innovation

Detecting and implementing colour trends, developing attractive display and merchandising presentations or creating supportive catalogue documents are just some of our innovative capabilities.

Choosing trendy colours and shapes is a fundamentally important part of the Sandra Rich product development. We work together with leading industry media (e.g. Blooms) and partner companies (e.g. Griebling, Mabella, Wenzel Kerzen oder Eurosand) to develop cross-industry and current trend concepts.

Each year, we publish 2 catalogues showing our new products and standard range with many product and decoration examples - a practical aid that many buyers use when compiling their range.

Trade Fairs

Trade Fairs

We regularly present our attractive, top-selling range of products at major international trade fairs.

Trade fairs are mainly about news, emotions, ideas, conversations - and products. Visions and projects may arise from an exchange of views at your trade fair stand. We exhibit at international trade fairs such as "Christmasworld" and "gafa". Take this opportunity to experience our range first hand. Get to know us! Personal relationships create trust. And that's the best foundation for business in the future.